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So there has been a whole lot of hoopla regarding the new Facebook algorithm, which went from being called Edge Rank to Bump recently. I first read about the news release on Mashable that points to a Facebook article outlining the criteria for “quality content”, and not much seems to have changed.
As a Facebook Page Admin, you will still need to deliver content that is relevant to your audience in order to get Likes, Comments and Shares, and how many of these you get determines your Page’s quality rank that will be applied for future posts.
What irritates me is that “reputable source” is included because it is a bit of an egg and chicken situation and makes me wonder who they consider reputable in the first place? I suspect large media / corporations will get first billing, and aren’t we here to get away from that kind of media? Small business and not-for-profits will again be penalized.
Other than that, I am relieved that good content is still good practice, so not much has changed unless you are an Admin that has focused on gaming the algorithm. You know, those irritating practices that involve:
- Asking for Likes, Comments and Shares
However, sometimes asking for Likes, Comments and Shares is optimal, for example, when you are posting about your products and services. But you know the ones that irritate; when “Like if you agree” seems to be on every post.
Now is a good time to review your Insight numbers. Here are the details on the Bump algorithm, and while you’re at it, give me a bump
I have had a number of people ask me what kind of tools I use to organize my social life, here are a few links to my Social Media Sanity Tools:
(I do get a kick-back from some of these links, if you decide you like them too, but I ONLY keep the tools here that I actually use on a DAILY basis, so there is nothing wrong with that, right?)
For homework. I am expecting email of your text and photo portions of today’s class in my inbox by midnight. If you didn’t get a chance to listen to the podcast from Day one, scroll down to the link and give it a listen, it will be worth your while.
Bogs = Photos and Text Day 2 pdf
These are the photos to test in the freeonlinephotoeditor.com
Please note, this is a new course outline available for your download. There are a couple of changes to our timetable, most notably that a week Friday, there will be a lab day so you can work on your video project and I will be giving a talk at the campus opening and not available to teach. Also of note, the distribution of grades has changed. What remains the same is your course work which is worth 70%. Each day, except the last day is counts as 5% towards your course work total. Those people who didn’t email me their websites have lost 5% already. Participation is worth 20% and every time you are late, late back from break or talking while I am talking or speaking in another language, there will be 1 point deducted, starting tomorrow (the English-only policy is a campus policy, but the rest are my own). Those people who participate well during class, i.e. volunteer answers and discussions, and generally seem to engage with the material, will gain points.
Homework due Day 2:
Build WordPress site, due Day 2
Imaginary Company Profile, due Day 2
The Vancouver Human Rights Lecture – Cute Cats and The Arab Spring
In the 2011 Vancouver Human Rights Lecture, Ethan Zuckerman, director of the Center for Civic Media at MIT, looks at the “cute cat” theory of internet activism, and how it helps explain the Arab Spring. He discusses how activists around the world are turning to social media tools which are extremely powerful, easy to use and difficult for governments to censor. The Vancouver Human Rights Lecture is co-sponsored by the UBC Continuing Studies, the Laurier Institution, and Yahoo.